Hailing from Rugby, UK, 2U4U are not your prototypical hip-hop collective. The group’s original members ATMA and My Rugema met in school, bonded over the intricacies of music production, particularly on classics such as Baduizm and D’Angelo’s Voodoo. With the addition of Ranbir, ATMA's brother, they create genre-bending hip-hop for the ages.
The release of their first promo single “Kings of Africa (Tell Me),” piqued interest from music publications Dummy Mag and the 405, while its second promo release, “Home,” was added to XL Play - the Spotify and Apple Music Playlist curated by XL Recordings - as well as being spun on gal-dem magazine's Reprezent Radio show.
2U4U's official debut single “Fall” picked up significant traction after being added to the world renowned Spotify Alternative Hip Hop Playlist, before being spun by Jamz Supernova and others across BBC Radio 1/1Xtra.
2U4U's second official single release, “Gurl” - which was premiered by Afropunk alongside the accompanying video debuted by Complex UK - received immediate airplay on the BBC Radio 1 Phil Taggart hosted Chillest Show, alongside being added once more to XL Play, and Spotify's Fresh Finds playlist also. “BUTTER,” the collective’s debut EP and sonic thesis, followed in August 2018.This is available on all major digital platforms - http://smarturl.it/2u4u-butter.
In September 2019, 2U4U's song "Kings of Africa (Tell Me)" was featured in Episode 2 of Netflix series TOP BOY Season 3 as exec. produced by Drake and LeBron James - https://ovosound.lnk.to/TopBoyPlaylists
2U4U will return with new music in 2020. Keep an eye out and follow all our socials for updates.
“Rising hip-hop titans” – Line of Best Fit: https://www.thelineofbestfit.com/new-music/discovery/2u4u-calum-is-dead
“Highly lyrical brand of hip-hop” – Complex UK: https://www.complex.com/music/2018/06/premiere-2u4u-gurl-feat-majella
“Deeply lyrical groove” – Afropunk: https://afropunk.com/2018/06/premiere-reminisce-about-past-love-with-hip-hop-collective-2u4us-hazy-gurl/
“Challenging works of art outside the norm” – Dummy Mag: https://www.dummymag.com/new-music/premiere-2u4u-home/
“A sonic debut of their own blending sounds and identities” – The 405: https://www.thefourohfive.com/music/article/2u4u-share-new-single-kings-of-africa-tell-me-150